Awards / Nominations:-
- Media Guardian Winner – Brand reputation
- Bima 2009 Shortlist
- Revolution Awards – Highly Commended – Best Website
- Site Of The Day (SOTD) Award for 24th December 2008
- Client:- Heineken
- Agency:- Red Brick Road / Ruby
- Production Company:- unit9
- Role:- Lead Developer
“Know the Signs” is part of the “Enjoy Heineken Responsibly”™ marketing plan through which Heineken aims to provide comprehensive information about the advantages and the disadvantages of its products in order to facilitate a balanced consumer choice.
unit9 collaborated with TV production company Outsider to set up the interactive logic and also assisted in the shoot of a bar under surveillance, which provides for alternative realities at certain key moments. We created a strong visual identity – a contemporary and fun approach to deliver the underlying message of responsible drinking.
There is a great post on viralblog about the campaign.