Heineken – Know the Signs

AT&T Digital DNA Image

  • Awards / Nominations:-
  •   -  Media Guardian Winner – Brand reputation
  •   -  Bima 2009 Shortlist
  •   -  Revolution Awards – Highly Commended – Best Website
  •   -  Site Of The Day (SOTD) Award for 24th December 2008
  • Client:- Heineken
  • Agency:- Red Brick Road / Ruby
  • Production Company:- unit9
  • Role:- Lead Developer

“Know the Signs” is part of the “Enjoy Heineken Responsibly”™ marketing plan through which Heineken aims to provide comprehensive information about the advantages and the disadvantages of its products in order to facilitate a balanced consumer choice.
unit9 collaborated with TV production company Outsider to set up the interactive logic and also assisted in the shoot of a bar under surveillance, which provides for alternative realities at certain key moments. We created a strong visual identity – a contemporary and fun approach to deliver the underlying message of responsible drinking.

There is a great post on viralblog about the campaign.

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