Philips Cinema: Parallel Lines

  • Awards / Nominations:-
    • Campaign BIG Awards 2010 – Gold in Individual Digital Category
    • Campaign BIG Awards 2010 – Runner Up Campaign of the Year
    • Cannes Cyber Lion 2010 Nomination
    • Creative Review Annual: Featured Project
    • New York Festival Awards: Finalist Certificate (Personal Products, Digital & Interactive)
    • Site Of The Day (SOTD) Award for 9th July 2010
  • Client:- Philips
  • Agency:- DDB London / Tribal DDB Amsterdam
  • Role:- Tech Lead / Developer

Philips Cinema: Parallel Lines Image
visit parallel lines. The campaign is now over so the site is down, click the archive link below.
view the site on my archive.
watch the video on the unit9 archives.

In DDB London’s new campaign for Philips, five Ridley Scott Associates directors were commissioned to create a series of short films all using the same script. There are millions of ways to tell a story. There’s only one way to watch one; the Philips Cinema 21:9 television.
unit9 was commissioned to craft a special online media player to premiere the films. The player not only recreates the effect of the Ambilight technology and allows the user to switch between the films, It features a dynamic loader that never makes you wait – specifically engineered to create a seamless user experience, all perfectly framed to emphasise the TV’s cinematic qualities.

I just found this video filters demo I did during the project. It’s quite nice.