Awards / Nominations:-
- Webby – Winner of People’s Choice Award
- Webby – Interactive Advertising / Rich Media b to c Nominated
- Site Of The Day (SOTD) Award for 7th September 2009
- Client:- Regence – Blue Cross/Blue Shield
- Agency:- North
- Role:- Random Code Provider / Mr Fixit
This interactive experience questions the status quo of the American health care system, and aims to provide consumers with knowledge and tools that will allow them to participate in the movement to reign in health care costs.
It comments on the current status of the health care system, through a highly entertaining and intellectually stimulating experience built around five diverse microsite experiences. It encourages the public to ask questions and use social networking tools to join-in and make the debate louder.
I didn’t have much to do with this one apart from having some code I’d previously written used on it. I also did some updates and bug fixes on it after it went live. I use it simply as an example of the merits of broadcasting your work.
I did a little test of some coded spirals animating and put it on the unit9 intranet. A couple of days later Christian Etter, the Interactive Director on What’s the Real Cost, sent me an email asking if he could use the spirals for the project. Click here to see the tests I did.